While at Media With Impact, my creative partner and I developed this Telegraph Media Group show entirely from scratch — the name, the brand identity, the ethos, the integrated ad campaign, and the outline of a three‑year growth strategy. It was an extremely hands‑on project, but one of the most rewarding of that period.
The show launched to real success, winning AEO Best New Consumer Show, and went on to run for several years, growing in size, ambition and audience each time. Building something from the ground up — and seeing it take on a life of its own — was a brilliant reminder of how powerful a clear idea and a strong identity can be when they’re aligned from day one.
