SHELTER

My current position is as Creative Lead at Shelter. Highlights of the last two years have included - redesign the website and work on the subsequent style guide. Working on a host of Shelter '50th year activations' including but not limited to the creation of; the Shelter@50 platform - detailing the organisation's history. The Great Home Debate - a nationwide dicussion on what makes a home. The Living Home Standard  - a fascinating piece of research that is looking to do for housing what the minimum wage did for income. A virtual reality home hosted at Ideal Home Show and a travelling 'Shelter at 50' exhibition and pledge wall - in collaboration with Anthony Burill - to try encourage people to get closer to the issue of bad housing and homelessness and campaign for change.

 
Website: A preview of the newly designed shelter website can be seen to the left, but you can check out the actual site here. With its previous incarnation still being live within the advice section as we test and roll out the design over the next year. Since moving to this revised look and feel - we've  seen a  sharp increase in traffic, retention times and people taking action; all in all it's been very rewarding.
 
50th-year collaborations: As a way of trying to gain access to what is a key audience for shelter in both campaigning and fundraising terms. I created the below piece of content - for free - in collaboration with Anthony Burrill - it was the profiled in creative review. Providing us with great traffic to the ballot and a bunch of new supporters :) 
 
 

The Living Home Standard

The living home standard is nothing short of amazing. The research and work that went into getting this together before it even entered the creative team were astounding. As such I was hounded to head up bringing this to life for our elite and media audiences alike. Working primarily on the infographic, to begin with and then building the experience out from there - we turned around a microsite, full printed and digital report, 19 infographics, an 'above the line' and a 'below the line 'campaign promoting its launch - all within a little over a month. This was a data heavy piece of work that took time to wrangle but I am so proud of our team for getting it all together as quickly and truly hope that the research goes on to make a difference to how the government plans housing in the long term.

 
 

General brand development view.

Below are a series of examples that show the breadth of work carried out by shelter. Everything featured - I've worked on or lead over the last yea, and in my role as both guardian of the brand, and overseeing it's evolution; I am proud to see we are heading to a truly cross-platform identity, that can communicate with a number of audiences whilst still remaining consistent and identifiable.